The Runderwear™ Story
The Runderwear™ story began as a solution to a problem that is the bane of many runner’s lives - chafing.
Runderwear™’s founders, Jamie and Richard met at Loughborough University in the UK when they were put in the same corridor in Halls of Residence and instantly became friends. Both shared an incredible enthusiasm for sport and Richard was a track and cross-country runner whilst Jamie played most sports, particularly football.
After university Jamie started to run more and decided to do the New York Marathon. Whilst there, he realised that whilst he had great technical outer clothing, he was wearing his usual underwear which was chafing. Jamie searched the New York Marathon expo for some performance underwear, but all he could find was a pair of large Women’s Hot Pants! Not ideal!
On Jamie’s return to the UK, he and Richard started to look for good running underwear; they tried a few brands, but nothing was right, so they decided to make their own and Runderwear™ was born!
Fast forward to winning ‘Best Underwear & Socks Brand’ for three years in a row at the 2018, 2019 and 2020 Running Awards. The Runderwear range has grown to include different styles of performance underwear, running bras, socks and base layers.
As the Runderwear™ product range expands, Runderwear™’s dedicated ethos remains focused on creating chafe-free comfort for runners.
Jamie and Richard at Loughborough University
Richard and Jamie collecting the ‘Best Underwear & Socks Brand’ at the 2018 UK Running Awards
Our awards mean a lot to us and we’ve gathered a fair few over the years. Our favourite so far is ‘Best Underwear & Socks Brand’ at the 2018 UK Running Awards, as this award was voted for by our customers.
At Runderwear™, we are completely single-minded in our determination to make your running experience more comfortable, so awards voted for by runners themselves mean everything to us.
Runderwear™ has also been recognised by Runner’s World, Women’s & Men’s Running, Outdoor Enthusiast and 220 Triathlon, to name just a few.
The Runderwear™ Team is made up of a small group of runners. Richard and Jamie (Runderwear™’s founders) are keen runners and the Runderwear™ philosophy is built on creating innovative performance underwear, by runners for fellow runners.
With an array of different backgrounds, the Runderwear™ team are at varying levels and stages of their running journeys. These include, an ultra-runner who thinks nothing of running a 100 miler at the weekend, a marathon runner who is on his sixth marathon of the year, a relative newbie who is gradually getting hooked thanks to the amazing Parkrun community and a couple of local club runners who love to do the local league races.
As you’d expect, there is a lot of running chat in the office and a healthy level of competition between team members with various showdowns at local races and parkruns!
We are constantly testing Runderwear™ products to ensure they perform to their best so that we can all benefit from chafe-free, comfortable running.