Why we are supporting the Bowelbabe Fund

Why we are supporting the Bowelbabe Fund


Do you have a gift buying occasion coming up? From birthdays to Christmas, setting a new PB or finally achieving that bucket list medal – there’s always a reason to gift the active person in your life. But if you’re anything like us then trying to find that ideal gift is often more sweat-inducing than doing a full-on triathlon, so what do you buy the runner, hiker, cyclist or even yogi, that seemingly already has it all?!

That’s where we can help; our men’s and women’s underwear can now be personalised with unique messages to celebrate, inspire or motivate your loved one, bestie or that super inspiring colleague. Whether it’s your ‘Lucky Pants’, ‘Go Dad!’, or milestone markers such as ‘London 2022’, there’s a message for every challenger, to suit every event or occasion.

And if you’re shopping for yourself, why not go the extra mile and treat yourself to some personalised undies too? Whether you’ve just run your first mile or first marathon, or maybe you’ve simply earned yourself a reward for nailing that challenge - don’t let the miles or the milestones go uncelebrated! Be it run, walk, cycle, hike, swim, dance or otherwise.

Personalised pants

Celebrating our heritage

Our co-founder Jamie was the first to don a nod to our personalisation on his running underwear circa 2015, in order to get our fantastic new-at-the-time product out there. As you can see, there were no limits to the determination of our fine leaders when they knew they had found a concept that runners the world over, could and would truly benefit from. For a little more on the history of runderwear, and some more great pictures to boot, you can read on here.

Bowel Babe, Bryony Gordon, comedy duo The Scummy Mummies and friends...

If you’re new to the runderwear community, you may not have caught Dame Deborah James, Bryony Gordon, The Scummy Mummies and many other inspirational women leading the way for change, in the Vitality ‘Celebrate You’ campaign. These incredible women stripped down to their undies to run in celebration, and to raise awareness of body positivity for Vitality’s 10k back in 2019.


 Photo credit left: Dame Deborah James via @bryonygordon / Vitality 10k Celebrate You. Photo credit right: Dame Deborah James via @bowelbabe


Deborah and the Vitality 10K Celebrate You team 2019, were the very first to get their hands on runderwear’s personalised pants, which came about following a request specifically for this event. Our team at runderwear team were inundated with requests for personalised chafe-free undies!

We’re excited to say that we are now offering your very own personalised, celebration or milestone pants, and it’s all thanks to this great idea that came about for this iconic event with Deborah James, Bryony Gordon and the ‘Celebrate You’ team.

 Vitality Celebrate You 10k Team in personalised pants

 Photo credit: Celebrate You Vitality 10k campaign


So, if gifting the active person in your life wasn’t enough of a win, £1 from the sale of all standard black Runderwear boxers and briefs personalised or printed in white or pink print will be paid to Bowelbabe Fund for Cancer Research UK. All other print colours and third party pre-branded products are excluded. Cancer Research UK is a registered charity No: 1089464 in England and Wales, SC041666 in Scotland, 1103 in the Isle of Man and 247 in Jersey. Charity promotion ends 31st December 2022.

We’re so pleased to support of the great work the fund does to raise awareness and support the treatment of bowel cancer, continuing the outstanding efforts initiated by Deborah and her magnetic energy!

Our teamies rock the runderwear

Don’t have time to think about your very own witty wording? Then why not steal one of our slogans such as ‘Go Mum!’, ‘Go Dad!’, ‘PB Pants’ or ‘Lucky Pants’, to get started?!

To get our personalisation range up and running, we treated our team at runderwear to their very own personalised or ready-to-go, inspired undies.

To get them motivated for their forthcoming runs, challenges and life in general, we asked our team to capture the greatness of their new active underwear – we think they did pretty well, right?! 

Let's get gifting!

Our personalised pants are available in our Mens running underwear and Women's running underwear available now for your perfect personalised gifting!

Click below to solve your gifting conundrums today and wow the active person in your life today!

Team runderwear showing off our personalised pants!


team runderwear in personalised undies


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