Why did we start Runderwear™? – Runderwear AU

Why did we start Runderwear™?

In News

 

Jamie and I met at Loughborough University. We were put on the same corridor in our Halls and instantly became friends as we were incredibly enthusiastic about sport. I was a runner and at the time Jamie played most sports. 

After university Jamie started to run more and did an ironman in the UK. We trained together and to prepare Jamie went off to do the New York Marathon. Whilst there he realised he had great technical clothing but was wearing his usual underwear.  He ended up looking around the expo and all he could find was a pair of Large Womens Hot Pants! Not ideal, but the only option. 

When he got back he said to me we need to find some really good running underwear. We looked around and tried a few things but nothing was perfect. So we decided to make our own. 

This is a business built on passion so we were in no rush. 2 years of trialling at the running club we belong to began. Different fabrics, styles and fits were tried until we found the perfect formula that all our fellow runners loved. Runderwear™. 

We think that running underwear is a seriously important part of the kit bag that runners haven't had the opportunity to have. We constantly innovate to become the best sports underwear brand in the world.

 

Healthy regards

Richard Edmonds

Co-founder // Runderwear™

Related Articles