Why we gave our bras a lift - new names, same amazing bras!

Why we gave our bras a lift - new names, same amazing bras!

We know so many of you love our bras so fear not, they are here to stay – we too love them just the way they are. 

But at the same time, we wanted to empower and celebrate some of our breastest of friends, so we gave them a little re-naming ceremony, along with some fresh photoshoot indulgence! We really wanted to speak to why you use our bras, what they actually do for our happy customers.

Because our bras aren’t just your first layer and second skin, but your hidden advantage – your hidden superpower! So, without further ado, let’s get you reacquainted...

Energize your run

The energise running bra, formally known as ‘the original running bra’, is, as the name suggests, our original bra - a little piece of our runderwear history. That said, we aren’t known to rest on our laurels, so we are technically on version 5 of our flagship bra – it's been around a while, it’s evolved with us, and we still love it (...we just loved the name less!).

Energize is a lightweight feel running bra, with super-strong support, and promises to keep you distraction free for your most energised run.

We spent time getting the mesh panels perfectly positioned to provide an air of breathability, and with moisture-wicking properties, the energize will also keep you fresh and dry in the warmest of weather, or hottest of workouts. The wide underband further maximises that support, ensuring our energize bra stays in place, whether your maxing it out on the track, in the gym or on the bike.

Because your body is unique, we incorporated a classic racerback design, along with fully adjustable super-soft straps which means you get the best fit with the ultimate comfort.

Available in cup sizes A through to D, this one is ideal for the smaller cup size, providing a compression fit for maximum control and minimal bounce.

Available in black, pink and blue, there’s something for everyone, whether you prefer a ‘go-with-all’, a muted tone, or a little more jazz!

This five-star feedback from Maeri we feel sums up the energize best:

“So comfortable! It’s so easy to forget it’s a sports bra as the fit has no issues.”

Power your pace

Don’t worry we haven’t forgotten about your other favourite, the power running bra, formally known as the ‘easy-on running bra’.

The power is an encapsulation style running bra, which means it is designed to contain each breast within its own pocket. With moulded and wire-free cups the power running bra ensures each breast is well supported, with maximum comfort. It also provides movement control across all three planes of the body; this means your boobs are supported in an up/down motion, side-to-side and forward/backward motion – yep, it’s a thing!

Power also features a higher neckline and wide underband, which add additional reinforcement to help support your workout and ensure your bra stays in place throughout your chafe-free workout – we promise! (No really – we actually promise – pinky promise!*)

Our super-soft technical fabric is highly durable, but also breathable and moisture-wicking, as you’d expect, ensuring ultimate comfort, minimum distraction and maximum gains. Once again, we designed this bra ensuring everyone can discover their perfect fit, so our fully adjustable padded shoulder straps help to prevent potential back or neck pain.

Available in cup sizes D through to H, this one is ideal for the larger cup size, providing that encapsulation fit for maximum control and minimal bounce.

The power comes in black, pink and blue, with the contrast trim on the brights – we love a bit of contrast for extra sass in your workout!

No-one says it better than power runderwearer Lucinda:

“Excellent bra, so comfortable, at last a bra designed for women with larger busts. My breasts feel completely supported...I do a lot of running and I can highly recommend this bra. I bought two!”

*Perfect fit promise

We’re obsessed about getting you in the perfect fit runderwear bra. Why? Because getting the best distraction-free, chafe-free run makes all the difference to those PB’s - trust us – we know! It’s why we are here for you.

Those of you who’ve met us at a show or event will be testament to our fit obsession. And if you haven’t had the chance to meet our bra fit experts in person, then our brand-new virtual fit service, we hope, will provide that same dedication and expertise to helping you find your perfect runderwear size. 

So what makes the perfect fit promise? As one of the first items of clothing you put on before you run, the right running bra can reveal a complete difference in how you run; from improving your posture and confidence, to increasing your speed and evolving your run style.

Our bra fit experts are fully trained to ensure we find the right fit for you, and with 63 sizes in our range, we are pretty confident about getting it right. No matter your shape or size, we’ve got you!…and if we haven’t, we’re working on it, we absolutely promise!

And if we don’t get it right the first time, we’ll give you free exchanges, until we do. Promise.

But what do our customers make of our perfect fit promise? Happy runderwearer Helen shared these words with us:

“Excellent service for finding the right bra fit. Returns and exchanges sorted easily and great advice given. Really comfy and supportive bra. I will definitely be back.”

Not sure what your runderwear size is? We'd love you to try our free online bra fitting experience. To get booked in for your bra fit session, head on over to our bra fit team, who have a space just waiting for you in their diary!

OK, we’ve said enough, it’s time for you to discover your hidden advantage so head to our range of running bras that really work, and take a look!

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